Alex Rilling and Laurie Farina have known each other since high school in Long Island when they were dating. After going separate ways, they were reunited, and they now reside in Frisco, Texas. Farina is a veteran hair stylist with decades of experience, having worked with top brands in the industry, participated in hair shows, and trained up-and-coming stylists. Rilling is a clinical neuropsychologist, and the combination of her experience in the industry and his work as a psychologist is an ideal match for creating the atmosphere that Nikita Hair offers its clients.

Farina and Rilling were first introduced to franchising by Mark Kartarik, an experienced salon franchise professional with whom Farina had interacted when she was at Regis. Kartarik recommended Nikita Hair as an appealing franchising opportunity because its values and philosophy aligned with Farina’s. Moreover, Nikita Hair’s blueprint had proven to be an effective business model.

Farina and Rilling value Nikita Hair’s unique environment for franchisees, stylists, and clients. They appreciate the target customer of the brand as well as its Amazon-proof business model. Nikita Hair provides affordable luxury services that are not at a low price point but are also not excessively expensive. They join a brand that offers in-demand services that clients will always need, such as haircuts, styling, and coloring.

Farina and Rilling hope to create a sense of togetherness for both stylists and clients at Nikita Hair, rather than an environment in which stylists work in isolation. Farina’s expertise in the salon industry and Rilling’s knowledge of human nature and behavior help them create a unique culture. The couple is excited about opening their business in Frisco, a city they believe is a great place to live and raise a family. Moreover, they plan to give back to the community.