Amidst the impact of COVID-19 on the beauty industry, Nikita Hair, a European salon group with 150 units and a track record of success, has launched its first American franchise to establish a significant presence in the evolving U.S. market. The brand aims to expand rapidly and seeks to attract franchise owners across the country by offering growth opportunities and a promising future. According to Andrea Lyman, the CEO of Nikita Hair, the company is well-positioned for growth in 2023 due to several reasons.
Firstly, Nikita Hair is an emerging brand with the potential to expand across the country. By targeting primary markets such as Arizona, Texas, and greater Kansas City, and complementing its East Coast locations, the brand’s growth strategy ensures that nearly all regions of the country can participate in the early phase of brand expansion. Additionally, the lack of standard competition provides an added advantage to prospective franchisees, making the brand a lucrative investment opportunity.
Secondly, the salon industry is an Amazon-proof industry that will always require in-person service, even in a digital era. The need for quality salon treatments demands personalized service and provides an opportunity for Nikita Hair to offer an exceptional in-person experience that meets people’s expectations.
Lastly, Nikita Hair’s proven business model in Europe, which has gained traction and attracted numerous customers, sets it apart in the US market. The brand’s success overseas provides a blueprint for what works in the salon industry and inspires confidence in prospective franchisees.
Overall, Nikita Hair’s expansion into the US market is a promising venture that offers growth opportunities and a reliable investment for prospective franchisees, especially in 2023.