Nikita Hair, Europe’s leading salon franchise, has been operating since 1984 and has grown to over 150 salons across the continent. The brand has also launched an award-winning product line and expanded to the US, where it aims to make its mark in the $62 billion hair and beauty market. Despite the changing economy, Nikita Hair is a secure business opportunity because of its unique salon experience. Services are personal, highly specialized and provided by licensed professionals, which can’t be ordered online and delivered the next day.

The brand welcomed its first US franchisee, Piyush Patel, who owns a salon in Mason, Ohio and is a multi-brand franchisor with experience in franchising. Patel was drawn to the brand because of its corporate support and flexibility it allowed him in his day-to-day schedule. The brand is planning to expand with a new salon set to open in Charleston, South Carolina and looking towards Dallas for its next moves.

For young professionals, starting a business in an uncertain economy can be daunting, but entrepreneurship through franchising presents a secure investment opportunity. CEO Andrea Lyman believes that the job market and uncertain economy make franchising one of the greatest opportunities available. The brand’s founder, Inger Ellen Nicolaisen, is optimistic about the opportunities Nikita Hair offers to budding US entrepreneurs who are passionate about business, beauty, and providing the best customer experience. Nikita Hair is in the “identity business,” supporting clients and their commitment to self-care.